Thirty years ago, Kovalam was a hippy idyll: a picture perfect tropical beach; a traditional fishing village providing fresh fish, fruits and toddy (coconut beer). Today this tiny beach is the focus of a multi-million dollar business, drawing thousands of tourists for a week dose of ozone, UV and a refreshing Indian Experience. Kovalam was brought to the public eye by the Maharaja of Travancore. Over the past three decades, the place has been well developed, and now figures prominently on the world tourism map. Kovalam is just 16 kms away from Trivandrum.Today Kovalam beach is known as the "Paradise of the South".